Formula 1 has become the world’s most competitive sponsorship battleground — and 2026 has already delivered the biggest deal in motorsport crypto history. Indeed, this complete guide lists every crypto F1 sponsor in 2026, from BingX and Ferrari to OKX and McLaren, team by team and deal by deal.
In January 2026, BingX became Scuderia Ferrari HP’s first-ever crypto exchange partner, finally ending years of Ferrari staying away from digital finance after a painful experience with a previous blockchain partner. Notably, it marks a watershed moment — not just for BingX, but for the entire sector’s credibility in elite sport.
However, Ferrari and BingX are far from alone. Of the eleven teams on the 2026 Formula 1 grid, several carry crypto exchange partners — with BingX making the biggest splash by landing Scuderia Ferrari HP as their first-ever crypto exchange partner in January 2026. In addition, Crypto.com holds the global F1 partnership through 2030. Consequently, the combined investment runs into hundreds of millions of dollars annually.
This guide covers every confirmed crypto exchange sponsoring Formula 1 in 2026 — team by team, deal by deal, with context on what each partnership means for traders trying to separate serious long-term platforms from short-term noise.
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Why Every Crypto F1 Sponsor in 2026 Is Betting Big on Motorsport
The partnership between crypto and Formula 1 is not accidental. In fact, the numbers make it almost inevitable.
F1 attracts an estimated 1.5 billion viewers per season across 188 countries, with around 65% of its global fanbase under the age of 35 — precisely the demographic that every major crypto exchange is competing hardest to acquire. Moreover, the sport’s 24-race international calendar delivers simultaneous brand exposure across the UAE, Singapore, Japan, the United States, Brazil, and Europe in a single season — markets where crypto adoption is accelerating fastest.
Beyond demographics, F1 carries brand associations that crypto exchanges actively want to borrow: precision engineering, data-driven decision making, calculated risk, global ambition, and a culture of continuous performance improvement. For an exchange trying to communicate that it is sophisticated and built for serious traders, a Formula 1 partnership communicates all of that in a single logo placement.
Crypto companies spent an estimated $500 million globally on sports sponsorships in 2025. As a result, F1 captured a growing share of that investment. Specifically, by the 2026 season opener, eight of ten teams carry crypto partners. Only Mercedes remains outside the arrangement — and for a very specific historical reason we cover below.
BingX × Ferrari — The Biggest Crypto F1 Sponsor Deal of 2026 ⭐
No deal in 2026 has generated more attention than this one — and for good reason. In fact, it changes everything. As a crypto F1 sponsor in 2026, BingX stands alone — indeed, it is the only exchange simultaneously backing Ferrari in Formula 1 and Chelsea in the Premier League.
Scuderia Ferrari HP announced a new multi-year partnership with BingX, which becomes a Team Partner. Furthermore, the agreement with the crypto exchange company marks an important step in Ferrari’s ongoing commitment to innovation and to engaging with new technologies and global audiences. (Source: Scuderia Ferrari HP Official Website, January 2026 )
To understand why this matters, you need Ferrari’s backstory with crypto. The team partnered with Velas Network in 2021 at the peak of the NFT boom, only to watch Velas’ token collapse from a market capitalisation of over $1.2 billion to approximately $13 million. As a result, Ferrari quietly walked away and spent years refusing to engage with the sector — until BingX changed that.
Ferrari Welcomes BingX as Crypto Partner
Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari HP, said: “We are pleased to welcome BingX as Scuderia Ferrari HP’s first crypto exchange partner. This collaboration reflects our willingness to embrace emerging technologies that align with our forward-looking philosophy. As we approach a new era in motorsport with the 2026 FIA regulations, this alliance demonstrates our readiness to explore cutting-edge innovation both on and off the track, while remaining true to our heritage of precision and pursuit of excellence. By selecting BingX as our first partner in the crypto exchange space, we recognize the transformative potential of this sector and the opportunity to connect with wider global audiences through new digital experiences.” ferrari
Over the coming years, the partnership will integrate BingX across a range of Scuderia Ferrari HP activities, including events, digital platforms, global content and exclusive fan experiences. ferrari
Why the BingX Ferrari Deal Matters for Traders in 2026
For traders evaluating exchanges in 2026, this represents meaningful due diligence data. Ferrari ranks among the most commercially cautious and brand-protective organisations in global sport. Thus, its decision to choose BingX as its very first crypto exchange partner ever carries significant weight.
Furthermore, BingX brings its own track record to the table. The exchange has served as Chelsea FC’s Official Training Wear Partner since 2024. It also celebrated Chelsea’s 2025 FIFA Club World Cup victory as their official crypto partner. Today, it serves over 20 million users globally with AI-powered spot trading, derivatives, and copy trading tools.
What it signals: BingX has earned the trust of two of the world’s most prestigious sports organisations simultaneously — one in Formula 1, one in football. That does not happen by accident.
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OKX × McLaren F1 Team
OKX’s partnership with McLaren stands as the longest-running major crypto deal on the current grid, active since 2022, and most observers regard it as the benchmark for how crypto exchange F1 sponsorships should be executed.
The collaboration goes well beyond logo placement. For example, OKX has used the McLaren platform to launch special edition car liveries, race-weekend fan activations, and exclusive digital trading experiences tied to Grand Prix events. Notably, OKX sits alongside Mastercard and Google as one of McLaren’s top three commercial partners — genuinely notable company for any crypto exchange to keep.
For traders, as a crypto F1 sponsor in 2026, OKX ranks as a Tier 1 exchange, and OKX has set the benchmark for what these deals look like at scale. It offers deep spot and derivatives markets, a broad altcoin selection, and a well-regarded suite of advanced trading tools. Additionally, the sustained McLaren partnership has significantly boosted its mainstream visibility, particularly in Europe and Southeast Asia.
What it signals: OKX is investing in long-term mainstream credibility, not short-term exposure.
Gate.io × Oracle Red Bull Racing
Red Bull Racing has one of the most eventful crypto sponsorship histories on the grid. The team previously held one of the largest crypto sports deals ever recorded — a reported $150 million arrangement with Bybit — before that partnership ended in 2024. Then Gate.io stepped in for the 2025–26 period, bringing its branding to the rear wing of one of F1’s most dominant cars.
Gate.io is a well-established global exchange with particular depth in altcoin markets and crypto derivatives. However, its Western retail profile has historically trailed exchanges like OKX or Binance, and the Red Bull partnership represents a clear and logical push to address that. Similarly, the team’s association with technological dominance and relentless performance improvement aligns well with how Gate.io wants to position itself.
What it signals: Gate.io is using Red Bull’s unmatched global reach as an accelerant for Western brand recognition.
Binance × BWT Alpine F1 Team
Binance — the world’s largest crypto exchange by trading volume with over 200 million registered users — maintains a consistent and multifaceted presence at Alpine. Beyond standard branding, the partnership includes one genuinely groundbreaking element: the ApeCoin DAO deal, which marked the first F1 sponsorship ever approved through decentralised community governance, where token holders voted directly to fund the arrangement.
Binance carries significant regulatory history, including a $4.3 billion settlement with US authorities in 2023. Therefore, for the exchange, elite sports partnerships serve a dual purpose — expanding reach among new audiences while simultaneously signalling institutional seriousness to regulators and market observers.
What it signals: Binance is using F1 as part of a broader post-settlement legitimacy rebuild, leveraging Alpine’s willingness to embrace Web3 experimentation.
Coinbase × Aston Martin Aramco F1 Team
The Coinbase and Aston Martin partnership carries historical significance for its deal structure. Specifically, this became the first Formula 1 sponsorship to settle fully in cryptocurrency — namely USDC, the dollar-pegged stablecoin — marking a genuine milestone in how major sports contracts are commercially executed.
Coinbase is the largest regulated crypto exchange in the United States and has built its entire brand identity around regulatory compliance and institutional trust. Furthermore, Aston Martin’s title partner is Aramco, a sovereign-wealth-backed energy company — and the fact that Coinbase happily operates alongside that kind of institutional money, and vice versa, says something meaningful about where crypto sits in 2026.
What it signals: Coinbase is normalising crypto as standard financial infrastructure, rather than positioning it as a disruptive alternative.
Kraken × Atlassian Williams Racing
Kraken ranks as one of the most compliance-focused major exchanges in the world and the second largest US-based exchange by volume. Additionally, its partnership with Williams Racing includes the “Grid Pass” digital collectibles programme — blockchain-verified fan access to exclusive content and race-day experiences — making it one of the more innovative fan engagement deals on the grid.
Williams brings six Constructors’ Championships of heritage to a current competitive rebuild phase, and that narrative — established credibility working through a transition — aligns naturally with Kraken’s own market positioning. Notably, Kraken also sponsors Tottenham Hotspur in the Premier League, making it one of only two exchanges in 2026 with major simultaneous F1 and EPL presences. The other, of course, is BingX.
What it signals: Kraken is building a regulation-forward, multi-sport presence designed specifically to attract compliance-conscious traders who might otherwise hesitate about crypto platforms.
Crypto.com — The Only Crypto F1 Sponsor with a Global 2026 Deal
Above and beyond all individual team arrangements sits Crypto.com, which holds the most expansive crypto deal in the sport: a global partnership with Formula 1 itself, renewed in December 2024 and extended through to 2030. In addition, Crypto.com serves as the title partner of the Formula 1 Crypto.com Miami Grand Prix — one of the calendar’s most commercially prominent events since its inaugural race in 2022.
This deal delivers trackside branding at every Grand Prix worldwide, global fan experience activations, and the formal designation as Formula 1’s official global crypto partner — a level of association that no individual team partnership can replicate.
What it signals: Crypto.com is not betting on a single team’s fortunes. Instead, it is betting on Formula 1 itself — and locking in that position until 2030.
Audi F1 Team — New Era, No Crypto Deal Yet
The squad raced as Kick Sauber in 2025 — their last campaign under that name before transitioning to Audi’s works outfit in 2026. (Source: Formula1.com )
With Stake’s title sponsorship ending alongside the Sauber name, Audi enters F1 in 2026 without a confirmed crypto exchange partner at time of writing. However, the German manufacturer — which has stated ambitions to challenge for a championship by 2030 — will likely attract significant commercial interest as the season progresses. Watch this space.
What it signals: The Audi rebrand creates a fresh commercial slate. Hence, a crypto partnership announcement in 2026 would not be a surprise.
Cadillac F1 Team — The New Boys, No Crypto Deal Yet
Cadillac joins the 2026 grid as Formula 1’s 11th team — the first American constructor to enter the sport in decades. With Valtteri Bottas and Sergio Perez as their driver lineup, the team also brings significant star power to a brand-new commercial operation.
No crypto exchange partnership has emerged for Cadillac at time of writing. Still, as one of the most high-profile new team entries in F1 history, they represent a significant untapped sponsorship opportunity for any exchange wanting to align with an American motorsport story in a sport with rapidly growing US viewership.
What it signals: Cadillac’s arrival opens a fresh, high-visibility sponsorship slot. Indeed, a crypto deal would make headlines given the team’s American identity and F1’s booming US audience.
What About Mercedes?
Still Without a Crypto F1 Sponsor in 2026
Mercedes-AMG Petronas remains the only team on the 2026 grid without a crypto or blockchain sponsor — and one event entirely explains its absence. The team entered a prominent partnership with FTX in 2021. However, when FTX collapsed in November 2022, Mercedes had to strip the branding from its cars almost overnight, becoming an unwilling symbol of crypto’s worst instincts at exactly the wrong moment.
The caution that followed is understandable. Yet with Ferrari — the other team that suffered through a blockchain partner — now back in the crypto space through BingX, the commercial and reputational pressure on Mercedes will continue to mount throughout the 2026 season. A return feels like a matter of when, not whether.
Crypto F1 Sponsor 2026 — Full Summary Table
Use this table to compare every crypto F1 sponsor in 2026 across all eleven teams.
| F1 Team | Crypto Sponsor | Deal Type |
|---|---|---|
| Scuderia Ferrari HP ⭐ | BingX | First-ever crypto exchange partner — multi-year (Jan 2026) |
| McLaren | OKX | Major team partner (since 2022) |
| Red Bull Racing | Gate.io | Rear wing + digital platforms |
| Alpine | Binance + ApeCoin | Official partner + DAO-approved deal |
| Aston Martin | Coinbase | Official crypto partner (paid in USDC) |
| Williams | Kraken | Official crypto + Web3 partner |
| Audi | None confirmed | New era — Stake deal ended with Sauber rebrand |
| Cadillac | None confirmed | Brand new team — 2026 grid entry |
| Crypto.com | All teams / F1 globally | Official global F1 partner (through 2030) |
| Mercedes | None | Avoiding crypto since FTX collapse (2022) |
The exchanges at the top of this table are not running six-month experiments. Rather, they are making multi-year, multi-million dollar commitments to sports organisations that conduct extensive commercial due diligence before signing. That is worth noting as you evaluate which platform to trade on.
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Frequently Asked Questions
More Crypto F1 Sponsor 2026 Questions
Which crypto exchange sponsors Ferrari F1 in 2026? BingX. In January 2026, BingX became Scuderia Ferrari HP’s first-ever crypto exchange partner, announced officially on the Ferrari website. The multi-year deal covers events, digital platforms, global content, and exclusive fan experiences. Ferrari had previously avoided crypto partnerships after its Velas Network deal collapsed. BingX is the standout crypto F1 sponsor in 2026.
Which crypto exchanges sponsor Formula 1 teams in 2026? Eight of ten F1 teams have crypto sponsors in 2026: BingX sponsors Ferrari, OKX sponsors McLaren, Gate.io sponsors Red Bull, Binance sponsors Alpine, Coinbase sponsors Aston Martin, Kraken sponsors Williams, and Stake plus CoinPayments sponsor Sauber. Crypto.com serves as the sport’s official global partner through 2030.
Does Mercedes have a crypto sponsor in 2026? No. Mercedes has not entered a new crypto partnership since FTX — its former sponsor — collapsed in 2022. It remains the only team on the 2026 grid without a crypto or blockchain deal.
Is BingX involved in both F1 and football? Yes. BingX sponsors Scuderia Ferrari HP in Formula 1 and serves as Chelsea FC’s Official Training Wear Partner in the Premier League — making it one of the only crypto exchanges in the world with elite multi-sport sponsorships running simultaneously.
Why did Ferrari avoid crypto for so long? Ferrari partnered with Velas Network in 2021 during the NFT boom. Velas’ token subsequently collapsed from a market cap of over $1.2 billion to approximately $13 million. Ferrari ended the arrangement and did not re-enter the crypto space until its BingX partnership announcement in January 2026.
BingX F1 and Football Sponsorship Questions
Which crypto exchange sponsors both F1 and the Premier League in 2026? Two exchanges hold major deals in both competitions: BingX (Ferrari in F1, Chelsea FC in the EPL) and Kraken (Williams Racing in F1, Tottenham Hotspur in the EPL).
Is the Crypto.com Miami Grand Prix continuing in 2026? Yes. Crypto.com remains the title partner of the Formula 1 Miami Grand Prix under a deal running through 2030, renewed in December 2024.
Is BingX safe to use? BingX publishes 100% proof of reserves, has over 20 million users globally, and has built its credibility through sustained multi-year partnerships with Ferrari and Chelsea FC — two of the most commercially rigorous sports organisations in the world. Read our full independent [BingX Review 2026 →] for a detailed assessment of its features, fees, and security.
Conclusion: What Does All This Mean for You as a Trader?
The crypto F1 sponsor landscape in 2026 tells a clear story: the most ambitious exchanges are using elite sport to build mainstream trust that product features alone cannot deliver. Indeed, seeing OKX on McLaren, Coinbase on Aston Martin, or Kraken on Williams signals that these platforms are making long-term bets on their own legitimacy.
For traders, it pays to notice which exchanges are investing in credibility versus which are simply chasing headlines. Moreover, the exchanges in this guide represent a significant portion of the world’s daily crypto volume — and their F1 presence is, in part, a statement of financial health.
Not every exchange has gone the F1 route. BingX, for example, has built its sports presence across both worlds — as Scuderia Ferrari HP’s official crypto exchange partner in Formula 1, and as Chelsea FC’s Official Training Wear Partner in the Premier League, a global football club with over 600 million fans worldwide and the 2025 FIFA Club World Cup trophy to their name. Ultimately, it is a dual-sport strategy built on the same underlying logic: align with excellence, build trust, grow the user base.
If you are curious about trading on a sports-backed exchange that has demonstrated its credibility through sustained, multi-year partnerships with two of the most iconic sports organisations on the planet, then BingX is worth exploring.
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