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The English Premier League is the most-watched football competition on the planet — and in 2025–26, every major crypto exchange Premier League sponsor in 2026 is fighting for a piece of it. Specifically, this guide breaks down every confirmed crypto exchange Premier League sponsorship deal this season, who signed who, what the deals are worth, and what it means for traders.
Crypto companies poured nearly $170 million into Premier League sponsorship deals for the 2024–25 season alone — a 30% increase from the previous year. FinancialContent Furthermore, that number will climb even higher. Notably, a landmark rule change bans gambling brands from front-of-shirt sponsorships from 2026–27 onwards — consequently releasing more than £100 million in annual sponsorship value that crypto exchanges are first in line to capture.
In the 2025–26 season, only AFC Bournemouth, Brentford, Brighton, Fulham, Manchester United, Sunderland, and Wolverhampton Wanderers have no crypto sponsorships Protos — meaning 13 of the 20 clubs carry at least one crypto or blockchain partner.
This guide covers every confirmed crypto exchange sponsoring a Premier League club in 2025–26 — club by club, deal by deal — with context on what it all means for traders evaluating which platforms are serious long-term players.
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Why Every Crypto Exchange Premier League Sponsor in 2026 Is Spending Big
First, before the club-by-club breakdown, you need to understand the structural shift driving all of this.
For years, gambling companies dominated Premier League shirt sponsorships. Indeed, they paid premium rates — sometimes double what non-gambling brands would offer — for the most visible real estate in football. In fact, gambling companies account for approximately 60% of front-of-shirt sponsors in the 2025–26 Premier League season. FOR SOCCER
However, that era ends after this season. The Premier League’s agreement means 2025–26 is the last campaign where gambling firms can appear as a club’s main front-of-shirt sponsor. BitcoinChaser Then, from 2026–27, that slot is off-limits to betting brands.
Crypto exchanges, on the other hand, fall outside the Premier League’s gambling shirt-front ban — so they can buy the main chest slot. BitcoinChaser For exchanges looking to build mainstream credibility at scale, this is a once-in-a-generation commercial opportunity. Moreover, fintech and cryptocurrency platforms have moved beyond experimental status — Premier League clubs now treat them as trusted, central partners. Bitget
As a result, the exchanges that move early and build multi-year relationships now will own the most visible inventory in world football when the gambling money exits. That strategic logic explains why $170 million flowed into EPL crypto deals in a single season — and why the number will only grow.
BingX × Chelsea FC — The Training Kit Partnership
BingX is Chelsea FC’s Official Training Wear Partner — a multi-year partnership that began in January 2024 and has grown significantly with each passing season.
Starting as Chelsea’s official sleeve partner, the exchange then expanded into training wear — and its branding now features prominently on the front of every Chelsea training kit worn by players and coaching staff throughout 2025–26.
The partnership reached a defining moment in July 2025 when Chelsea won the FIFA Club World Cup — the first English club to lift the expanded tournament trophy. Consequently, BingX, as the club’s official crypto partner, celebrated alongside the club with a global fan campaign, earning earned media coverage that no paid advertising budget could have bought.
Then in January 2026, BingX went further still — signing Scuderia Ferrari HP as its first-ever crypto exchange partner in Formula 1. Indeed, BingX is now the only crypto exchange in the world with elite simultaneous partnerships in both the Premier League and Formula 1.
For traders, this dual-sport presence is meaningful due diligence data. Clubs and teams of Chelsea and Ferrari’s stature conduct extensive commercial vetting before signing multi-year deals. Notably, BingX has passed that test twice.
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OKX × Manchester City — The Benchmark Deal
Manchester City’s OKX deal stands as the largest confirmed crypto exchange partnership in Premier League history by reported value. Specifically, Manchester City struck a three-year deal with OKX in 2023, with the deal reportedly worth £55 million. Score and Change
As a crypto exchange Premier League sponsor, OKX has set the benchmark for what these deals can look like at scale.
OKX branding appears across City’s commercial portfolio — training assets, digital platforms, and matchday content — thus giving the exchange consistent exposure across one of the world’s most commercially powerful football clubs. Similarly, City’s global fanbase, particularly strong across Asia and the Middle East, aligns directly with OKX’s core growth markets.
For traders, OKX is a Tier 1 exchange with one of the deepest spot and derivatives offerings in the industry. Its Man City partnership has significantly boosted mainstream brand recognition in European and Asian markets. However, OKX holds no registration as a crypto asset business with the UK’s Financial Conduct Authority — and the platform tells UK visitors directly that FCA consumer protections do not apply to them. Investigate Europe Therefore, UK-based traders should factor this into their platform selection.
What it signals: OKX is investing heavily in mainstream European brand recognition through elite football — yet UK traders should verify their regulatory comfort before signing up.
Kraken × Tottenham Hotspur — Compliance Meets Football
The partnership began in the 2024–25 season, with sleeve branding and Web3 fan experiences at the heart of the deal. BitcoinChaser
Kraken’s position as a crypto exchange Premier League sponsor reflects its broader strategy of building compliance-first brand credibility across elite sport.
The partnership also includes Kraken’s “Grid Pass” digital collectibles programme — blockchain-verified fan access to exclusive content and experiences — making it one of the more innovative fan engagement deals in the Premier League. In addition, Spurs’ modern 62,850-capacity stadium and strong digital infrastructure give Kraken an ideal activation environment.
Notably, Kraken also sponsors Williams Racing in Formula 1, making it — alongside BingX — one of only two exchanges with major simultaneous F1 and Premier League presences in 2026. Furthermore, Kraken’s emphasis on regulatory compliance makes it a particularly relevant partner for UK-based traders who prioritise platform safety.
What it signals: Kraken is building a compliance-first, multi-sport presence targeting traders who want a regulated, trustworthy platform.
Other Confirmed Crypto Deals Across the Premier League
The headline deals tell only part of the story — indeed, crypto exchanges and blockchain brands have spread across the entire 2025–26 Premier League. Here is a summary of the confirmed arrangements across other clubs:
Arsenal — Arsenal’s commercial portfolio includes several fintech and digital finance partners, although the club has yet to confirm a primary crypto exchange deal for 2025–26. Still, the club’s long-term Emirates shirt deal dominates its commercial identity.
Liverpool — Liverpool has explored crypto partnership conversations in recent seasons. Nevertheless, Liverpool has yet to confirm a primary exchange deal for 2025–26 — though the club’s global reach, particularly across Asia, makes it one of the most commercially attractive unsigned clubs for any exchange looking to scale.
Newcastle United — Newcastle’s sponsorship with VT Markets, a contract for difference broker that offers crypto CFDs, has drawn scrutiny — with VT Markets flagged on the FCA’s warning list as having no UK licence. Protos Consequently, Newcastle fans and traders should approach VT Markets with significant caution.
Everton — Everton has carried crypto-adjacent and gambling sponsors in recent seasons. Meanwhile, the club’s move to their new Bramley-Moore Dock stadium has prompted active renegotiation of commercial deals ahead of 2026–27.
West Ham, Aston Villa, Leicester City, Leeds United — Several other promoted and mid-table clubs also carry crypto or digital finance sleeve and stadium partnerships. Each club updates specific exchange deals on their official commercial partner pages — therefore, check there for the latest information.
The overall picture: 14 out of 20 Premier League clubs had crypto partnerships for the 2024–25 season FinancialContent, and that number has held broadly steady into 2025–26 as the sector matures and clubs become more selective about which partners they work with.
2025–26 Premier League Crypto Sponsorship — Summary Table
Use this table to compare every crypto exchange Premier League sponsor in 2026 at a glance.
| Club | Crypto Partner | Deal Type |
|---|---|---|
| Chelsea FC ⭐ | BingX | Official Training Wear Partner — multi-year |
| Manchester City | OKX | Official crypto partner — 3-year £55M deal |
| Tottenham Hotspur | Kraken | Official crypto + Web3 partner + sleeve |
| Newcastle United | VT Markets | CFD/crypto broker — ⚠️ FCA warning list |
| Multiple clubs | Various | Sleeve, stadium, digital partnerships |
| AFC Bournemouth | None | No crypto deal |
| Brentford | None | No crypto deal confirmed 2025–26 |
| Brighton | None | No crypto deal |
| Fulham | None | No crypto deal |
| Manchester United | None | No crypto deal |
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What the Gambling Ban Means for Traders — and Why It Matters
The 2026–27 gambling shirt ban is not just a commercial story. Rather, it has direct implications for how you should think about crypto exchange sponsorships going forward.
Starting with the 2026–27 season, betting company logos will disappear from the front of Premier League shirts, with clubs looking for stable partners in the growing digital finance sector. Bitget For crypto exchanges, this creates the single biggest commercial opening in Premier League history — specifically, the front-of-shirt slot that gambling companies have occupied, collectively earning clubs nearly £100 million a year, is now available.
Clubs will hunt for sponsors who want broad mainstream credibility and who can withstand scrutiny in the most visible spot on the kit. BitcoinChaser Indeed, that is a higher bar than a sleeve deal or a stadium billboard. Thus, exchanges that clear that bar — financially stable, commercially credible, brand-safe — are precisely the ones worth trading on.
BingX clearing Chelsea’s commercial due diligence for a multi-year training kit deal is one data point. Similarly, Ferrari choosing BingX as its first-ever crypto exchange partner is another. Sports organisations protecting their brand do not make these decisions lightly — and neither should you when choosing a platform to trade on.
For traders in 2026, the exchanges investing in Premier League credibility now are making a statement about where they expect to be in three to five years. Hence, that long-term confidence matters when you are choosing a platform to trade on.
Frequently Asked Questions
Common Questions About Crypto and Premier League Sponsorships
Which crypto exchange sponsors Chelsea FC? BingX is Chelsea FC’s Official Training Wear Partner and official crypto exchange partner. The multi-year deal began in January 2024, with BingX’s branding prominently featured on the front of Chelsea’s men’s training kit throughout the 2024–25 and 2025–26 seasons. Chelsea won the 2025 FIFA Club World Cup during this partnership.
Which crypto exchange sponsors Manchester City? OKX is Manchester City’s official crypto partner, under a three-year deal signed in 2023 reportedly worth £55 million. OKX branding appears across City’s commercial and digital assets. UK traders should note that OKX carries no FCA registration — always check your regulatory position before opening an account.
Which crypto exchange sponsors Tottenham Hotspur? Kraken is Tottenham Hotspur’s official crypto and Web3 partner, a deal that began in the 2024–25 season. The partnership includes sleeve branding and Kraken’s Grid Pass digital fan experience programme.
More Questions About Premier League Crypto Deals
How many Premier League clubs have crypto sponsors in 2025–26? Approximately 13 of the 20 Premier League clubs carry at least one crypto or blockchain-related sponsorship in 2025–26, up from around 14 in 2024–25. The seven clubs without confirmed crypto deals include Bournemouth, Brentford, Brighton, Fulham, Manchester United, Sunderland, and Wolverhampton.
Why are crypto exchanges sponsoring Premier League clubs? The Premier League reaches over 3.2 billion viewers across 188 countries, with a fanbase that skews young, digitally active, and globally distributed — exactly the audience crypto exchanges are trying to reach. Sponsorships also provide regulatory legitimacy signals and enable user acquisition at lower cost than pure digital advertising.
Will crypto exchanges replace gambling sponsors on shirt fronts from 2026–27? It is likely that some will. Crypto exchanges fall outside the Premier League’s gambling shirt-front ban — meaning they can legally occupy the main chest slot from 2026–27. Exchanges with strong balance sheets, mainstream brand credibility, and existing club relationships — like BingX with Chelsea — stand in the best position to make that move.
Is BingX available in Malaysia and Southeast Asia? Yes. BingX serves users across Southeast Asia including Malaysia, Singapore, Indonesia, Thailand, and the Philippines. The platform offers spot trading, futures, copy trading, and AI-powered tools. See our [Best Crypto Exchanges for Malaysian Traders 2026 →] guide for a full regional breakdown.
Which crypto exchange is the safest to use in 2026? Safety depends on multiple factors including regulation, proof of reserves, track record, and financial stability. Among Premier League-partnered exchanges, Kraken has the strongest regulatory compliance profile. BingX publishes 100% proof of reserves and has passed commercial due diligence at Chelsea and Ferrari. Read our full [BingX Review 2026 →] for an independent assessment.
Conclusion: What Does All This Mean for You as a Trader?
The Premier League’s crypto sponsorship landscape in 2025–26 tells a clear and consistent story: namely, the world’s most commercially rigorous football clubs are choosing crypto exchanges as long-term partners, and they are doing so with increasing selectivity and due diligence.
Globally, crypto brands increased their sports sponsorship spend by 20% year-on-year to $565 million during 2024–25 FinancialContent — and the Premier League is capturing a growing share of that investment. In fact, this is not a hype cycle. Rather, it is a structural shift in how the crypto industry builds mainstream trust.
For traders, the practical implication is simple: the exchanges signing multi-year deals with clubs like Chelsea, Manchester City, and Tottenham are making long-term bets on their own survival and growth. Indeed, short-term operators do not spend £55 million on three-year partnerships. Furthermore, they do not pass Chelsea’s commercial vetting. And Ferrari does not choose them.
The exchanges that are serious about the next decade are already on the pitch. Finally, the question is which one you choose to trade on.
If you want to start with the exchange that backs Chelsea FC, celebrated their Club World Cup win, and then went on to sign Ferrari — BingX is worth your attention.
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